Fresh tourism promo campaign launched by leading industry players to attract Indian market

Tourism industry stakeholders joined hands to promote destination Sri Lanka to the Indian market by launching an innovative influencer campaign themed ‘Seeing is Believing’.

The initiative is rolled out by Aitken Spence Travels and other tourism partners together with Sri Lanka Tourism Promotions Bureau (SLTPB) and SriLankan Airlines.

“We are thrilled to receive such a proposal from heads of such esteemed organisations with the objective of promoting Sri Lanka as a dream destination for Indian travellers. It is commendable that national carrier and private sector is coming forward with this campaign to solely promote Sri Lanka,” said Tourism Minister Harin Fernando.

A total of 50 influencers/content creators are scheduled to tour the island in batches during the year, on specially curated itineraries, to suit their travel interests and follower base. The influencers were shortlisted by SLTPB from among 150 candidates.  

The ‘Seeing is Believing’ campaign represents a powerful synergy between industry leaders who recognise the immense potential of influencer marketing in the digital age. By harnessing the popularity and reach of Indian influencers, this campaign seeks to capture the attention of millions of potential travellers and ignite their desire to experience the enchanting sights and experiences Sri Lanka has to offer, the SLTPB said in a statement.

The ‘Seeing is Believing’ campaign aims to highlight the unique attributes of the picturesque nation through the lens of influential Indian personalities across various social media platforms. 

The influencers will embark on an immersive journey, sharing their authentic experiences as they explore Sri Lanka’s iconic landmarks, rich culture, tantalising cuisine, and breathtaking natural beauty.

SLTPB said that this unprecedented collaboration signifies a collective commitment to drive tourism growth in Sri Lanka by targeting the Indian market. India has consistently been one of the largest sources of visitors to Sri Lanka, and the campaign aims to further strengthen the ties between the two nations.