Sri Lanka Tourism launches new destination branding at French trade show

The Sri Lanka Tourism Promotion Bureau (SLTPB) has unveiled a new campaign under the slogan – Sri Lanka “you will come back for more”- at the International French Travel Market (IFTM) trade show in Paris, France.

Issuing a statement, the SLTPB said Sri Lanka had a strong momentum at the IFTM Top Resa with the presence of 27 exhibiting companies. 

Sri Lanka is back after 2021 with its new destination branding ‘You will come back for more”. This is the first travel fair participation after the new brand identity was adopted.

France is among the top seven tourists generating markets for Sri Lanka with over 44,000 tourists accounted for the first nine months of 2023, just behind the UK and Germany from Europe. 

Tourism in Sri Lanka is back on track, and it was proved by the presence of 27 co-exhibitors at IFTM Top Resa, the SLTPB said. 

“We launched our first phase of the campaign ‘seeing is believing’ which showed that the situation in the country is normal. We are now unveiling a new campaign, the slogan Sri Lanka “you will come back for more” which we were presenting at IFTM to the trade visitors,’’ Chairman of SLTPB, Chalaka Gajabahu explained. 

The Sri Lanka pavilion at IFTM was inaugurated by lighting the oil lamp headed by Manisha Gunasekara, Ambassador to Sri Lanka Embassy in France followed by Representatives from Sri Lanka Tourism Promotion Bureau, SriLankan Airlines, Sri Lanka Association of Inbound Tour Operators (SLAITO) and Tourist Hoteliers Association of Sri Lanka (THASL).  

Sri Lanka was able to attract a high level of attention from the trade and travel visitors who attended the event. The Sri Lanka pavilion highlighted many aspects of its potential culture, beauty, Ayurveda and many more which Sri Lanka would offer as a tourism destination. Sri Lanka stands optimized the “Sri Lanka -You will come back for more” vivid sights to attract the potential visitor segments. At the Sri Lanka pavilion, Ceylon tea was served to the visitors with a view of promoting Ceylon tea in the French market.