SriLankan Airlines’ Global Sales Conference 2023: elevating Sri Lanka’s charms on the world stage

The successful conclusion of the SriLankan Airlines’ Global Sales Conference 2023 on November 24th marked a significant milestone. The event drew the participation of nearly 220 foreign travel trade officials, media representatives, social media influencers, and PR representatives from various overseas markets. Attendees had the opportunity to explore the enchanting island during the conference.

On November 24th, a noteworthy B2B session witnessed the gathering of over 100 local Destination Management Companies (DMCs) and Hoteliers eager to engage with their international counterparts. The three-day conference, held at the scenic Shangri-La’s Hambantota Golf Resort & Spa from November 22nd to 24th, aimed to showcase SriLankan Airlines’ operational plans and highlight the unique charm of Sri Lanka on a global platform. The event received invaluable support from Shangri-La Hambantota, the Sri Lanka Association of Inbound Tour Operators, and The Hotels Association of Sri Lanka (THASL). This collaborative effort is expected to enhance the promotion of Sri Lanka as a compelling international destination.