USAID, SLTA launch influencer campaign to boost tourism

The United States Agency for International Development (USAID) Indo Pacific Opportunity Project (IPOP) and Sri Lanka Tourism Alliance (SLTA) recently launched a social media Influencer campaign to support efforts to increase Sri Lanka’s tourist arrivals.

The campaign will be conducted by a team of 10 global influencers with followers from top tourism markets, including the UK, India, France, Germany, Poland, Scandinavia, Canada and the US. The team will travel to exotic locations around the country to showcase sustainable niche tourism products and experiential cultural attractions that Sri Lanka has to offer.

Sri Lanka is currently experiencing an encouraging surge in tourist arrivals and on Tuesday, (26), crossed the landmark of one million tourists for 2023. This coincided with the celebration of World Tourism Day (27).

“The increase in tourist arrivals this year in Sri Lanka is very encouraging,” said Chief Guest, Julie Chung, Ambassador of the United States to Sri Lanka, at the launch event. “It shows that Sri Lanka is ready to realise its full potential as a global tourist destination. I had the pleasure of meeting some of the influencers and I was impressed by the stories they shared of their experiences and I am sure Sri Lanka will benefit by this innovative campaign to showcase Sri Lanka to the world.”

“I can’t wait to see what an incredible journey awaits in Sri Lanka and to immerse myself in its vibrant culture and breathtaking landscapes!” said Evelyn Cheng, a UK-based influencer.